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The leisure industry is an industry that provides rest and services in the leisure time of consumers, and is continuously growing due to the increase in leisure time due to economic development and the improvement of the income level of the people.
Among the leisure industries, the amusement facility industry is a complex leisure industry that delivers special experience services and various attractions, food, and play culture to consumers by providing non-daily spaces based on experience facilities such as rides. Opened in May 1985, Gyeongju World has grown into the largest theme park in the southern region by overcoming market threats such as competition with nearby companies and securing competitiveness through strategic investments such as completing the X-zone in 2007, opening the California Beach in 2008, and opening the Bazaar in 2015.
Through Draken Valley, which opened in 2018, it has established a differentiated theme park image as an amusement park with a Thrill-centered story, and is becoming a national theme park beyond the southern region by establishing itself as an essential tourist course when visiting Gyeongju. In addition, in line with changes in the industrial environment, we are developing a strategy to maximize sales by strengthening sales power through products that are different from other companies and services that can meet the needs of consumers.